Media Strategy

From Map Kibera

Strategy for documenting Map Kibera, and getting the word out.

Contents 1 Web presence 1.1 ? 2 Web Features 3 Broadcast 4 Press Release and Contacts 4.1 Contacts 5 Media Training

Web presence

• wordpress blog
  • integrate video, photos, maps
• twitter
• wiki

posts every 1-2 days

 ?

• url?
• design, logo?

Web Features

Approach web publishers with offer to write feature stories, syndicate content, during Map Kibera

• WorldChanging
• TakePart
• HuffPost

Broadcast

Coverage by

• Radio Pamoja
  • Need to set up date
• Other Kiberan radio
• national radio syndication

• KTN

interview at KTN,one of Kenya's leading TV stations.We talked to Michael Oyier,an influential anchor at the station and he would be willing to meet with you.Could you send me your profile as well as a brief info on your organization.I'll need to ask Megan for a brief of Jump Start.Once we have this,you should be ready to meet Michael the week of 26th of Oct.

Michael can be reached on michael@serenity.co.ke or moyier@yahoo.com

Press Release and Contacts

Ideally distributed by ICCM. Include details on local partners

Distributed to ...

• BBC
• NPR
• Paul Jarrett

OSM Fast Facts Media Coverage

Contacts

Sarah George

Media Training

• Ask participants to contribute blog posts, photos, videos.
• Or exclusively bring on a couple participants to document

http://www.soros.org/initiatives/osiea/focus_areas/media