Media Strategy

From Map Kibera

Strategy for documenting Map Kibera, and getting the word out.

Contents 1 Web presence 1.1 ? 2 Web Features 3 Radio 4 Press Release and Contacts 4.1 Contacts 5 Media Training

Web presence

• wordpress blog
  • integrate video, photos, maps
• twitter
• wiki

posts every 1-2 days

 ?

• url?
• design, logo?

Web Features

Approach web publishers with offer to write feature stories, syndicate content, during Map Kibera

• WorldChanging
• TakePart
• HuffPost

Radio

Coverage by

• Radio Pamoja
• Other Kiberan radio
• national radio syndication

Press Release and Contacts

Ideally distributed by ICCM. Include details on local partners

Distributed to ...

• BBC
• NPR

Media Coverage

Contacts

Sarah George

Media Training

• Ask participants to contribute blog posts, photos, videos.
• Or exclusively bring on a couple participants to document

http://www.soros.org/initiatives/osiea/focus_areas/media