Media Strategy

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Strategy for documenting Map Kibera, and getting the word out.

Contents

Web presence

  • wordpress blog
    • integrate video, photos, maps
  • twitter
  • wiki
  • posts every 1-2 days

Possible separate website:

  • design and logo needed

Web Features

Approach web publishers with offer to write feature stories, syndicate content, during Map Kibera

  • WorldChanging
  • TakePart
  • HuffPost

Broadcast

  • Phlip has 5 broadcast spots in July
  • Video group possibly on Citizen. Ad video screens.

Coverage by

  • Pamoja FM
    • Need to set up date
    • Adam Hussein, General Manager, +254-020-3868034, -3868037, adamhussen@gmail.com (typo?), pamojafm.marketing@yahoo.com
  • Other Kiberan radio
  • national radio syndication
  • KTN

interview at KTN,one of Kenya's leading TV stations.We talked to Michael Oyier,an influential anchor at the station and he would be willing to meet with you.Could you send me your profile as well as a brief info on your organization.I'll need to ask Megan for a brief of Jump Start.Once we have this,you should be ready to meet Michael the week of 26th of Oct.

Michael can be reached on michael@serenity.co.ke or moyier@yahoo.com

Press Release and Contacts

Press Relase OSM Fast Facts Media Coverage

Distribute to ...

  • Google Group
  • Blog?
  • BBC World Service (through Jubal) <jharpster spatialdev com>
  • NPR (contact?)
  • Paul Jarrett @ cloudmade <paul cloudmade com>
  • Global Voices: Ndesanjo Macha <ndesanjo gmail com>, Samuel Maina <swmaina gmail com>
  • Huffington Post: Beth Arnold
  • Sarah George (well connected in Kibera, journalist) <sarah worthyent com>, and Salim Amin at Al Jazeera
  • Patrick Meier <patrick crisismappers net> (from the ICCM network)
  • Reuters AlertNet, Liesbeth Renders <liesbeth.renders thomsonreuters com>
  • OReilly Radar, <brady oreilly com>
  • UK Guardian (contact?)
  • Kibera Journal <kiberajournal gmail com>
  • KTN
  • Citizen TV
  • Pamoja FM

Media Training

  • Ask participants to contribute blog posts, photos, videos.
  • Or exclusively bring on a couple participants to document

http://www.soros.org/initiatives/osiea/focus_areas/media

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